6 Tips for Writing Killer B2B Product Pages

A successful B2B business marketing journey starts with top-quality content. Whether you want to make some noise about your new product, expand your market or increase awareness and visibility about a specific solution, one thing you need on your side is great content. But creating killer B2B product pages is no easy task. So, we’ve […]

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6 Tips for Building Your IT company’s Marketing Strategy for a Post Covid-19 World

Welcome to the Future of B2B Marketing Covid-19 has forced B2B buyers to shift significantly towards digital solutions. It’s been almost a year since sales teams said goodbye to face-to-face meetings and customer visits, and B2B events have been canceled all around the world. The way we do business has changed completely. As we adapt […]

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Content Production in B2B Marketing

The need for content marketing of companies that make B2B (Business to business) marketing and offer their products and services to other companies is increasing day by day. These companies have a much different target audience than B2C (Business to customer) companies that market to the end user. Therefore, B2B and B2C content marketing strategies […]

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B2B SaaS and IT Customer Interviews: Make Your Customer Your Superstar

When it comes down to it, your customers are just like everybody else you know. They love making remarkable things, and they enjoy success. They also enjoy talking about their success and about the great results that come about as a result of their decisions.  And those likes apply to them just as much when […]

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If You’re Not Using Case Studies for B2B Marketing, It Might Be Time You Started

According to research, 73% of business to business marketers are now investing their efforts in creating case studies. There are lots of effective B2B marketing strategies but the great benefit of case studies is that you are able to tell a story about your company and how you solved a problem for a client or […]

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Should You Be Using Infographics for Your B2B Marketing?

When you are developing your B2B marketing strategy, there might be several strategies that you usually dismiss because you think that you don’t have the time, or the skills, or the need to successfully deliver that type of strategy. One of the strategies that people are often reluctant to try is infographics because they are […]

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8 Stats That Show Why Content Marketing is the Most Important Marketing Strategy

There are many different types of marketing that have proven to be successful over recent years but what is effective one year, might die a death the next, so it is important to stay up to date with the latest trends and most effective marketing methods. Content marketing is certainly not a new trend but […]

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How Third Party Directories Can Boost Your SEO

When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need. For example, if you searched for ‘best contract management software’ you will see the businesses that have paid […]

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How to Audit Your Content to Drive More Organic Traffic to Your Website

When you set up a new website and spend lots of time and effort getting the content right, there is one more important thing that you need to consider – auditing your website on a regular basis. Having fresh, topical content shows that your business is up to date with the current trends and information […]

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