4 Social Media Strategies You Need for Successful B2B Marketing

Social media is one of the most powerful ways to engage with other businesses but there are so many different strategies to choose from that sometimes it is hard knowing where to begin. Therefore, concentrating on a select number of strategies that are most effective in B2B social media marketing is better than taking the […]

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The Power of Marketing Automation

Automation of any nature is a powerful tool but digital marketing automation software is an opportunity that businesses cannot afford to miss in today’s digitally centric world. Historically, marketing automation was a very expensive element of marketing that few companies could afford to invest in but through advanced technology solutions, it is a feasible option […]

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Should You Be Using Infographics for Your B2B Marketing?

When you are developing your B2B marketing strategy, there might be several strategies that you usually dismiss because you think that you don’t have the time, or the skills, or the need to successfully deliver that type of strategy. One of the strategies that people are often reluctant to try is infographics because they are […]

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8 Stats That Show Why Content Marketing is the Most Important Marketing Strategy

There are many different types of marketing that have proven to be successful over recent years but what is effective one year, might die a death the next, so it is important to stay up to date with the latest trends and most effective marketing methods. Content marketing is certainly not a new trend but […]

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How Third Party Directories Can Boost Your SEO

When a Google user is looking for a service or product that you provide, they are generally looking for a listicle that will point them in the direction of the best companies to provide what they need. For example, if you searched for ‘best contract management software’ you will see the businesses that have paid […]

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How to Build an Opt-In Email List at No Cost

The changes to GDPR have made it harder to create email lists for targeted email campaigns, so it is important to understand the best way to create an email list that people are happy to opt-in on. There are a few different techniques that you can use to help to build such a valuable list […]

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6 SEO Questions You Were Too Scared to Ask – SEO 101

SEO is a topic that has slowly become more commonly understood and spoken about, even outside of the marketing world, as more people start to realise the value in getting to grips with SEO. However, as this awareness of the subject grows, some people start to worry that they can’t ask questions about SEO, for […]

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How to Audit Your Content to Drive More Organic Traffic to Your Website

When you set up a new website and spend lots of time and effort getting the content right, there is one more important thing that you need to consider – auditing your website on a regular basis. Having fresh, topical content shows that your business is up to date with the current trends and information […]

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How to Use Google Search Console for B2B Marketing

Google Search Console, which was previously known as Google Webmaster Tools, helps businesses to optimise their website for search engines. If you are not familiar with it, you should find out a bit more about what it could do for your business website. Here are some of the best features: Remove any errors Errors such […]

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