The AI-first marketing team for B2B tech.
MWJ is a marketing agency for B2B IT, tech and software companies. We turn strategy into execution — without building a large internal team. Every deliverable is priced in Story Points. No retainers, no open-ended scope.
producer
expert
CMO
expert
manager
marketer
Why B2B tech companies work with us for marketing
The strategy is usually not the problem. Getting it produced, published and repeated every month is.
The plan exists. The execution doesn't.
Decks and roadmaps are signed off, then sit still because nobody has the hours to produce the work.
Building a full team is slow and expensive.
Six roles, six hires, six months — before a single case study ships.
Retainers bill whether output lands or not.
Scope drifts, invoices don't. You can rarely point at what the month actually bought.
Your product is technical. Most agencies are not.
Explaining infrastructure, security or platform software takes people who already understand it.
A marketing team that already speaks your product
IT / tech / software know-how
We have worked inside the category. Positioning a platform, a managed service or a security product does not need a briefing on the basics.
Marketing know-how
Strategy, messaging, content, demand and events — run by people who have owned the number, not just the deliverable.
Martech know-how
CRM, automation, tracking and reporting set up so the output is measurable from the first month.
Founder of MWJ, with 10+ years in B2B tech marketing — ten of them at VeriPark, from marketing assistant to senior product marketing manager, inside the Microsoft partner ecosystem. Today he also serves as fractional VP of Marketing for Terra Reporting and Lena Business Solutions. That background is what the whole team works from: the positioning, the priorities and the standard of the output.
We cover the entire periodic table of B2B marketing
Seven groups, many elements, one unit of measure — and the table keeps growing. Pick the elements you need and they add up to a package.
Pick the shape that fits your team today
We become your marketing team
No internal function yet. We own strategy through delivery — content, product marketing, events, demand — and report on it monthly.
We extend the team you have
You keep ownership. We take the production load — case studies, video, decks, LinkedIn, events — at the pace your plan needs.
We give you a fractional CMO
Senior direction without a senior hire. Positioning, planning, budget and team leadership — a set number of days per month.
Everything we produce has a Story Point value
You define the need, you get an SP package. Scope and limits are set before work starts, and we charge for what we do — nothing else. Every month you see exactly which SP were burned and invoiced.
Try the SP calculatorStart with the goal. See the package.
Pick what you are trying to do and over what period. This is an indicative package — we confirm the SP after a call.
What clients say
Of course we use AI — Claude, ChatGPT, Gemini. The difference is that a marketing team is using it.
AI removes the slow parts: first drafts, research, repurposing, production overhead. Judgement about what to say, to whom, and why it will land stays with the people who have done this before. That combination is what lets a small team produce at the volume of a large one.
What is new at MWJ
Thinking on B2B tech marketing
Strategy, content, LinkedIn, product marketing and demand — written by the people doing the work.
All blogs →Let's define your marketing need
A 30-minute call is enough to scope a first package. You leave with the deliverables, the SP and the timeline written down.